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6-Steps to Improving Buy-In With Your Clients as a Health and Fitness Professional

Writer's picture: Morgan Hodge BKin.Morgan Hodge BKin.

As a health and fitness professional, building buy-in from clients is essential for your success.



Buy-in is the degree to which clients believe in and support your program, and it’s crucial for achieving the best possible outcomes for your clients. Here are some strategies for building greater buy-in with clients:

  1. Clearly communicate the benefits and value of your program. Before clients can fully buy in to your program, they need to understand the benefits and value it offers. Be sure to clearly communicate the ways in which your program will help them achieve their goals and improve their health and well-being.

  2. Set realistic and achievable goals. Clients are more likely to buy in to your program if they feel that the goals you’ve set are realistic and achievable. Be sure to work with clients to set goals that are challenging but not overwhelming, and that are tailored to their individual needs and abilities.

  3. Involve clients in the planning process. Clients are more likely to buy in to your program if they feel that they have a say in the planning process. Involve clients in setting goals and developing a plan that works for them, and be sure to take their feedback and suggestions into account.

  4. Provide regular feedback and support. Clients need regular feedback and support in order to stay motivated and on track with their program. Be sure to provide regular progress updates and check-ins, and offer support and guidance as needed.

  5. Empower clients to take ownership of their health and fitness. Clients are more likely to buy in to your program if they feel that they are taking an active role in their own health and fitness. Empower clients to make their own decisions and take responsibility for their progress, and be sure to provide them with the tools and resources they need to succeed.

  6. Be transparent and honest. Clients are more likely to buy in to your program if they trust you and believe that you have their best interests at heart. Be transparent and honest in all your interactions with clients, and be sure to communicate openly and candidly about any challenges or setbacks they may experience.

Overall, building buy-in from clients is essential for the success of a health and fitness professional. By clearly communicating the benefits and value of your program, setting realistic and achievable goals, involving clients in the planning process, providing regular feedback and support, empowering clients to take ownership of their health and fitness, and being transparent and honest, you can build greater buy-in and achieve better outcomes for your clients.


-Your Coach, Morgan


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Coach Morgan Hodge, BKin.

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Vancouver, British Columbia

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